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Refresh and try again. Rate this book. Clear rating. 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars. Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know. by. Philip Kotler. 4.08 avg rating — 1,102 ratings — published 2003 — 33 editions.
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Contributor. Internet Archive. Language. English. xxxix, 729, [45] pages : 29 cm. This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning. Includes bibliographical references and index. Defining Marketing for the 21st Century.
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Marketing Management Philip Kotler, Mairead Brady Pearson Prentice Hall, 2009 - Education - 889 pages